The success of the online business depends on the traffic generated through the dedicated website. In fact, the converts describe the number of visitors that make the desired actions, is supposed to be high when the number of prospects is high. In term of percentage, the conversion rate can be deceptive and will then describe a little fraction of prospects that end being real users. These data are given by the analytics produced by several services that monitor activities over the World Wide Web. It is important to know how to read this data in order to achieve the efficient conversion and ensure the success of the business.
What is the analytics?
Analytics refers to particular records and data about users’ activities during their browsing sessions. These records are usually performed by analytics providers and they are related to the visited websites, time spent on each page or website, the most followed links, the position of the clicked links. The records include the gender, the age, the schedules of browsing sessions. In sum, Analytics is a detailed report about the users and their browsing activities.
The components of analytics:
The browsing activity report or the analytics is created upon the factors that constitute a browsing session. These factors are mainly:
- The user ID: if they are collected, the age and gender and possibly the location are what constitute the user ID.
- The visited websites.
- The browsed pages.
- Time spent on each location.
- Used keywords.
- Clicked links.
- Clicked ads.
These data are presented within the report and the website owner or website administrator can access them at any time. To track this, you can hire our freelance web designer Singapore to build this for you.
How to exploit the analytics data?
The data included in the analytics report are very useful. They give you an insight into the way users interact with your platform and what they “think” about your business. Besides, you can find out the sources of traffic that go to your website and focus your efforts on them.
Analytics report provides you with information about the major origins of the traffic that targets your website, and the most used keywords to find you. Therefore, you may optimize your content for the determined keywords and launch campaigns of link exchange with the specific websites.
By checking the analytics report, you can determine the loyalty rate which can be calculated upon the returning visitors; you can also determine what attracts them the most. Therefore, you can enhance these parts of your business to make them attract more visitors.
Knowing the most clicked links and their locations, your job will be placing all the “hot” links at, or nearby, these regions. This saves you the scrolling issues usually faced when the users have to scroll to a particular level to find what they are seeking.
It is obvious that the analytics reports are useful data, yet few consider using them to boost their business. This case is similar to the reports provided by mail managers companies, which indeed have great impacts on the marketing campaigns that use mailing lists. The success of the campaign is based on the reading of the reports, and on the “how-to-exploit” process.