The web design process covers more aspects more than it seems to do. In fact, the web design includes designing the layout, the interfaces of the applications, the visual materials, and the written content. However, there is an important factor that the website owners don’t consider too much: the email setting. Definitely, the email messages are an important part of the website design. They are defined by the “footprint” of the website. The email can include a wide range of content and can constitute a compressed Homepage. While talking about the home page, the email has two major setting: HTML and Plain text. The next few lines are a comparison between the two settings and an approach for which is suitable for which business.

Importance of the email in the web design:

The email service is very important in the website. It is a way of interaction used to send inquiries and questions about specific topics and issues not covered in the FAQs section. The email service is also important because it is an important tool for marketing. Indeed, most marketing campaigns are conducted by email.

Email setting and installing:

The email service has several settings that need to be configured in order to use it. Generally, it is important to configure:

– The servers: emission server (SMTP) and reception server (POP3).

– The fields: to designate the subject field, CC field, address filed…

– The type: plain text or HTML.

Email setting: HTML setting.

The HTML email is an email message that is written as an HTML document. It is possible then to include formatting and images. brief, the HTML message is a particular web page sent by email.

Advantages of Using HTML message:

HTML messages can include formatting and they can include styling. the fact is, these messages are samples of web pages with layers, images, and clickable elements. They can be used to incite people to click and be directed to the desired pages. Besides, they can display more than one topic. Example the newsletters.

Downsides of using HTML messages:

This been said, HTML messages have the inconvenient of being heavy because of their styles and included elements. They are also easy to block by the filters since they may include some scripts and active links, which are seen as threats detected by a freelance web designer Singapore.

Email setting: plain text setting.

The plain text messages are simple text messages.No formatting is applied which means no font styles, no indentation, no images, and no clickable elements except anchor texts.

Advantages of plain text messages:

The plain text emails are easy to visualize. They do not have any distracting element and therefore easy to read and are captivating. The plain text emails have the looks of the private message, and they are seen as personal correspondences.

Downsides of plain text emails:

The plain text emails are, though, harder to track in order to calculate the bouncing rate. Their uniform look may give them the aspect of an ordinary message and users may consider them as spam.


Actually, the two forms of emails have their field of use. The best strategic campaign will use a mix of them in order to attract those all the audiences. Plain text for personalized messages and the HTML for lead generation.