Last Updated on June 2, 2020 by

The keywords are important combinations of words that have to be managed carefully because they are critical for the visibility, and therefore, the success of the website. However, the keywords need to be well managed in order to achieve the best results. Of course, there are some rules that would guide the management process. The keywords have to fulfil the position and number factors along with some other constraints in order to be SEO compliant. Knowing these SEO factors and applying them to attention can guarantee the effective SEO process.

The concept of keywords:

The keywords, from an SEO perspective, are words or phrases entered by users in order to find the websites with relevant information. It is important that the keywords specified by the website creator or the website owner are chosen and employed up on some definite factors.

Keywords relevancy:

The keyword relevancy or the keyword impact id determined upon the number of hits. In other words, it describes how many times the particular keyword was typed into the search engine query form. This definition allows to rank keywords in primary keywords associated with a high number of hits and the secondary keywords with a lower amount of hits. If you need help, you can engage our freelance web designer Singapore.

Keywords densities:

This factor determines the number of occurrence of a particular keyword within the written text; it is calculated in percentage (occurrence per 100 words). The primary keywords are usually of 2%-3%, secondary keywords have the highest densities. It is a way of counterbalancing the number of respective hits in the research queries. The keywords densities are important and are mainly determined regarding the search engines algorithms. In fact, search engines companies publish the actualised criteria to approve the websites as SEO compliant.

Keywords positions:

Keywords have to have particular positions within the written content. In fact, the keywords should appear in the heading, the subheading and the first lines of the document. This positioning has the advantage of allowing the search engine to display the first lines of the document that are relevant to the research queries.

Keywords structure:

The keyword structure refers to the number and the order of the words used to construct the keyword. There are keywords with single words, whereas other can be qualified by long tail keywords. Both are important, but when it comes to implementing them in meaningful sentences, keywords with a few words are easier to handle. For the longer keywords, adding prepositions, words and changing the order of occurrence within the sentence may be great solutions.

Keywords and synonyms:

The use of the keyword synonyms is an alternative when it is difficult to use the keyword as it. Already, this option increases the number of hits and can reveal new and impactful keywords.


The keywords management for the SEO purposes requires a high level of proficiency and reliable knowledge of the field. It is also important to know that the process can be harder when it is about actualising the existing content, which means editing the content by implementing more relevant keywords. The re-write process may require the use of some applications that would help the calculation of the overall SEO score.