Last Updated on March 31, 2018 by

Whether you’re starting a small e-commerce site or looking to expand your current business, it’s hard to go wrong with this hugely popular content management system (CMS). Read on for some of the ways WordPress can improve and optimize your business.

Create or Enlarge Your Online Presence

If your business isn’t yet online, you are putting yourself at a disadvantage. Not only do many more people shop and do business online today than they did just a few short years ago, but many potential clients will be less likely to trust your business if it doesn’t have an online presence. Millennials in particular – one of the largest and hardest to capture target markets in the world – recently reported that they would avoid doing business with a company that didn’t have an online chat feature. This demonstrates very clearly that to compete in any type of business today, remaining offline is not an option.

WordPress can help you get online quickly and easily. Their famous 5-Minute Setup is quite literal – you’ll spend a bit more time customizing and optimizing, but you will be up and running in a very short amount of time.

If you’re already online, switching your business site to WordPress will help you in many ways. Their sites are very SEO-friendly, meaning that they are easy for the major engines to search, categorize and rank. They are secure thanks to regular and automatic updating, and they offer everything from simple blogging to full e-commerce through their WooCommerce option.

Keep In Contact with Clients

Creating and maintaining customer relations is hugely important to any business, from a blog to an online store. WordPress can help you do this in a variety of ways. In addition to updating your site regularly to keep users engaged and coming back for more, you can insert specific calls to act.

An example would be a pop-up window asking users to sign up for your email list. This is an ideal way to let customers in on exclusive sales, offer discounted services or simply let them know what’s going on with your business.

Help Your Bottom Line

While there are many beautiful, useful and very worthwhile paid themes available on WordPress, there are also many which are 100% free. This is great for those just starting out. Should you choose to upgrade, you’ll find the prices extremely reasonable, especially when compared with close competitors or hiring an IT expert to build your site from scratch.

WordPress will also save you money long after the initial setup. While many firms (even small ones) employ a freelance web designer singapore to run, secure and update their website on a regular basis, this is not necessary when using WordPress. You’ll find it surprisingly easy to do yourself, without the expense of hiring extra workers.