Last Updated on January 24, 2022 by WebsiteDesigner.sg
This is the ultimate online shopping guide in Singapore to help you find the best websites and apps.
According to statista.com, the e-commerce revenue in Singapore was expected to grow to approximately 10 billion U.S. dollars by 2024.
General online stores are ones that sell everything under the sun. They do not specialise in certain categories and are often well funded.
Amazon is undoubtedly the most popular e-commerce website in the world. The global brand was established in 1995 by Jeff Bezos. Unknown to many, Amazon did not start with sales of gadgets or electronics products that it’s popular for today. It began with sales of books. In 2015, the company opened their first physical bookstore. The company also has diverse marketing services that serve as sources of income.
Today, Amazon generates traffic more than any other e-commerce website. Averagely, more than a few billion people visit the website monthly. In 2020, Forbes published Amazon as the second company to have crossed the trillion-dollar market value.
This is one of the biggest e-commerce platform in Southeast of Asia. It has presence in over 6 countries, namely; Vietnam, Singapore, Indonesia, Malaysia, Thailand and Philippines. Each of these countries has its own website name e.g. lazada.com.sg is the website for Lazada Singapore.
Lazada makes it very simple for cross-border sellers to put their product up for sale on their platform. For instance, Lazada has a program called Fulfilled by Lazada (FBL). It is a service where your products are stored, packed & shipped directly from a Lazada warehouse.
Shopee is a Southeast Asia e-commerce platform. It began as a C2C (Consumer-to-consumer) channel until it crossed to be a B2C (Business-to-consumer) platform.
Shopee is home to sales of products in categories such as beauty, male and female fashion, computer and accessories, mobile gadgets, Automotive etc.
The popular platform is available in at least 8 countries including India, Taiwan, Singapore, Indonesia, Malaysia, Thailand, Korea and Philippines.
The website is easy to navigate, and provides cross-border sellers to have access and put their products up for sale.
Formerly known as Gmarket, Qoo10 is one of the famous e-commerce websites in Singapore. Gmarket was founded by Ku Young Bae in 2010.
In 2009, eBay acquired the site in a whopping deal of $$573 million. This led to the change of name from what it used to be, to what it is, today.
BHG was established in 1994 as Seiyu Wing On Department Store under a joint venture between Seiyu, Ltd (Japan) and Wing On Pte Ltd (Hong Kong). With their physical stores strategically located around Singapore, you can as well decide to walk into their store and shop. BHG also offers a buy now and pay later option (payment by installments).
Today, the e-commerce industry has over one million products in their online store with five department stores scattered all over Singapore.
Muji is one of the oldest marketplaces on this list. It’s a global retail company established in Japan in 1980. Mujirushi Ryohim, better known as Muji, was established with a list of just 9 household materials and 31 food items. It’s safe to regard the e-commerce platform as a platform that represents an antithesis of consumerism.
Today, Muji has presence in over 31 countries, Including the UK, Canada and USA. There are also more than 950 physical stores scattered all over the world. As of August 2020, this platform raked in annual turnover of about $1.7b. Some of the products available on the platform are food, clothing, homes and household items.
Metro is a retail department store in Singapore. It has been been around for over 60 years ago and still remain a go-to option for shoppers. In spite of the economic challenges, the brand continues to put out quality products for sale.
Metro is home to diverse goods and products such as Home and kitchen appliances, sports, beauty and women products.
As a result of their commitment towards ensuring only quality products are sold on their platform, Metro has expanded and has now diversified into other kinds of businesses such as construction and property development. You can also opt for self collection at their stores.
Ezbuy is an international marketplace with presence in majorly Southeast Asia. They are significantly present in Indonesia, Malaysia, Thailand, Korea, Taiwan and Singapore. Monthly, the platform boasts of over 1.5 million users visiting the website using their mobile apps.
This global marketplace is trademarked for beauty and cosmetics, fashion, electronics, sports, automobile, apparel and household items.
Ezbuy began operation as 65daigou before it gave birth to the new Ezbuy platform some years ago. The primary function of the old 65daigou was to facilitate sales of products on Taobao.
Shortly after Ezbuy was launched, certain challenges arose and this led to the drop in relevance of 65daigou. However, Ezbuy was able to withstand the storm significantly because the platform is available in English Language.
Fanmart is one of the newest stores in town. It came into existence in 2018 and has grown to become of the best in Singapore. It also has presence in Europe, Middle East and Southeast Asia.
The marketplace is a platform for several billions of merchants to display their goods and products for consumers to see and purchase.
Some of the products available on Fanmart are household items, fashion, electronics, groceries and sports equipment.
The platform is customer-friendly with a host of payment options for all and sundry. Fanmart has also partnered with over 100 logistics companies to deliver items to customers’ doorstep and also make buying and selling hassle-free.
JML is another retail company that has been in existence since 1986. It operates a consumer goods service, and the company is one of the few that display their products on TV in form of advertisement. They also make videos of some of their products and display them on TV in stores. This will make customers and potential customers know much about a particular product they want to buy.
JML runs a logistic department that sees to delivery of products ordered on their platform to customers.
Some of the products that can be found on JML are beauty and hair products, kitchen utensils, motion sensors and cloths.
Haniffa is a go-to option for most retail customers who want to shop one home need or the other.
When it began operation in 1962, Haniffa started off as a Textile company. Today, it has grown to be a successful multinational company with 3 outlets in Malaysia, 1 export house in India and 2 retail outlets in Singapore.
Today, Haniffa is a brand that represents quality products such as electrical appliances, food items, confectionery, women wears, kitchen and bathroom accessories, toiletries, jewelry and electronics products. There’s also a Silk Saree production company owned by Haniffa in Singapore.
For all your imported household items, you can always trust Haniffa textile pte ltd for the great service.
In Singapore’s Chinatown, virtually everyone knows the OG store. Popular for sales of apparels, OG is a big Department store that has been in vogue for about five decades now. Some of the items sold on OG are skin and beauty products, household materials, health supplements, bags and toys for kids.
OG was founded in 1962 but did not take off until 1971 when it began operation officially in Singapore’s Chinatown.
Today, it has two outlets in Orchard and Bugis, and has presence in neighbouring Southeast Asia countries.
One of the features that distinguish OG from other outlets is their customer service. They have restaurants in their physical outlets where you can eat and drink to quench your thirst.
Courts is one of the most relevant marketplaces in Southeast Asia, especially in Singapore. It began operation in the United Kingdom before it moved to have branches in Southeast Asia. The marketplace is popular for Information Technology, furniture, Electrical and fashion products.
There are over 18 stores scattered all over Singapore with more than 14,000 products for all customers.
Courts has upgraded their mode of operation in recent years. Users can now purchase products online and later pick them up at the store.
In addition, customers now enjoy coupons and electronic gift cards to purchase products online. There are also Free shipping options on some of the items sold on Courts.
Harvey and Norman are two different names of people. They were just friends working as vacuum salesmen before they decided to build their own business together in 1961.
By the time they opened their first store, there were challenges facing the business perhaps because it was a new one in town. But after some years, it weathered the storm and became a household name in Singapore.
Harvey Norman is one of the stores in Singapore where you can buy electronics gadgets and electrical appliances of the best quality.
Challenger is a big brand that doesn’t require introduction in the e-commerce industry. It came as an alternative to Sim Lim Square, and became one of the best brands in Singapore selling IT gadgets.
It was established in 1984 and began operation in the same year. It’s a retail company with serveral subsidiaries under it. When you enter any Challenger physical store, you’re sure going to see a number of Valore items. Challenger is the mother brand of Valore products, and that’s why they’re uniquely and strategically shelved in their physical stores.
In 2016, Challenger opened a retail branch in Malaysia, as part of commitment to globalise the brand.
Cold storage is arguably the first supermarket ever known in the history of Singapore. It was created in 1903 with the aim of serving hygienic food, frozen foods and other food products to residents of Malaya.
Between 1903 and 1907, Cold Storage faced a number of challenges. Their food products which were transported over the sea could not survive the long journey, hence most of them perished. In 1907, there was greet improvement and the company expanded after it was overtaken by a new management.
In 1992, the company was acquired by Diary Farm International Holdings. And till date, the company is still in operation.
NTUC is a supermarket established in 1973 by the labour movement itself. The main aim of the establishment was to ensure that goods and products are made affordable for residents of Singapore.
Today, there are over 100 NTUC outlets serving over 400,000 retailers in and around Singapore. Basically, the supermarket is a grocery store and inarguably one of the best in town.
Another sub-outlet of the NTUC FairPrice is the popular Fresh Food Distribution Center located in Singapore. It also has a warehouse where groceries are distributed to all customers on a daily basis.
If you care for fresh fruits and vegetables, NTUC FairPrice is the place to go!
Redmart is an e-commerce website with a number of great home essential materials. This is why a lot of people refer to it as a platform for homemakers.
The marketplace was founded in 2011 as a platform to purchase groceries at the comfort of your home. It was later acquired by Lazada, owned by Alibaba of AliExpress.
There are other categories of products featuring on Redmart apart from home accessories. There are sea foods, baby care products, vegetables, groceries and even bottles of wine available on the electronic market. You can as well purchase other items such as cloths and electronics on the website. For convenience and ease of transaction, users can also use the app for order for their products.
Harinmart is a popular Korean grocery store in Singapore. Although, they do not have a physical store but they remain one of the best online korean grocery store around.
You can just log on to their website, check through the page, select whatever item you want to buy, add to cart and pay immediately. They’ll be delivered to your doorstep.
Lee Mart is a typical Korean Mart where you can get hold of a couple of Korean dishes. If you’re a lover of Korean Sushi rolls, Lee Mart is where to go. Other food items that can be seen at the Mart include the Kkochi eomuk and banchan.
Ikea was founded in 1943 by Ingvar Kamprad. When the business launched, it only sold small items such as picture frames until it began to expand. Today, IKEA is close to dominating the business of furnitures sales globally.
IKEA injects over 2,000 new designs of furniture into the market, so that buyers can have an array of modern styles to choose from.
FortyTwo is a B2C form of business that’s very popular in Singapore and neighbouring countries. There are over 300 thousand users that visit the website and use their mobile apps monthly. This growth can not be overlooked as only few e-commerce industries can boast of such figures in Singapore.
FortyTwo was established in 2013 as a platform to buy all kinds of home furniture materials. Currently, the platform has over 20,000 furnishing pieces. This figure makes it almost impossible for you not to find a furnishing piece you’ve been looking for, on this platform.
Jiji is one of the best marketplaces to buy and sell in the World. It’s one of the few companies that have grown outside their origin and spread across continents to reach millions of people.
One of the reasons anyone would need to use Jiji is that their policies are not strict to go by. It’s a place where you push out ads on used and new items. Hence, if you have an old stuff in your apartment, you can easily make some cash by selling it on Jiji instead of throwing them away.
Some of the items sold on Jiji include automobiles, cloths, shoes, houses, mobile phones, health and beauty, Agricultural products, homes and garden and kitchen appliances.
Nook & Cranny
Every home deserves a unique and standard furniture. However, getting those standard quality might be a little bit of a challenge for many people. If you reside in Singapore and looking for a place to buy quality furnishing pieces, Nookandcranny is the option to settle for. Nookandcranny has new models of furnitures that are classy and unique in the market. These furniture pieces will definitely give your living room an elegant look. Although, most of the furnitures are high-class but there are also cheap options for everyone who can not afford the expensive ones.
The e-commerce industry is headquartered in Singapore but has branches across other South East Asian countries.
Looking for online apparel in Singapore?
H&M is an outstanding brand in the fashion industry. It began to operate as female-only wears store in 1946 when Erling Persson opened a fashion store named “Hennes”, meaning “Hers”. Two years later, Persson bought another store and called it “Mauritz”. The combination of Hennes and Mauritz is what is today called H&M.
H&M specialises in sales of both male and female dresses. This brand has thousands of retail stores in the world. Notably, there are about 4,700 stores scattered all over 50 countries including Iceland, Tasmania, Cyprus and Macau.
Uniqlo is a clothing line that has become popular over the years. In 1998, 2002 and 2004, the brand made uniforms for the Japan’s Olympic team. As a clothing line with their own uniqueness, Uniqlo is one of the few brands that extends arms to the needy. They distribute recycled cloths to refugees in Africa and some terrorised countries. A report in 2014 indicated that the brand has donated over 11 million pieces of cloth to the homeless and victims of disasters in the society.
When you use any of their stores, the retail attendants are trained to ensure that they return credit cards to customers with both hands, showing their respect for the Japanese culture.
Zara is yet another bigwig in the line of fashion business. The brand produces more than 800 million items of clothing annually. That figure represents over 10% of world’s population. If they don’t sell as much, they won’t produce as much. This means that the brand is a trusted brand with millions of customers.
Zara creates over 30,000 designs yearly, and that’s roughly about 1 design to 26,000 pieces of cloth. This makes it possible for people to choose their preferred design rom an array of design.
Forever21 is a fashion brand that sprang up in 1984. It was founded by a team of couple who thought it wise to set up the business.
Some years later, it expanded and grew into a multinational company with over 350 stores worldwide. The company had about 180 stores in US, Europe and Asia.
When the firm established in Singapore, they had four retail outlets spread across the country. Today, there’s just one of the stores in existence.
The couple involved their children in the business so as to move it forward and expand. Although, the brand faced a couple of challenges but still remain one of the best retail fashion outlets in the world.
Bossini is a retail store that has been in existence for over 3 decades now.
As at the time of establishment, Law did not have the plan to have more than just one outlet. But the business grew, and expanded beyond the shores of Singapore. Today, it has over 930 stores worldwide.
It has expanded to Hong Kong China, Taiwan and some other Southeast Asia countries.
Bossini also has presence in the Middle East, Central America and Europe. There are more than 40 countries in the world where you can have access to Bossini.
Mirraw is a clothing line established by Anup Nair and Shailesh Jain in 2011 in India. The establishment of the clothing line was inspired by the inability of Jain to get a decent online store to buy a saree for his mother. By 2011, the idea became a reality. The primary goal of Mirraw is to serve as an online marketplace for India local wears. One thing that makes Mirraw different from a host of e-commerce industries is that it is involved in all the transaction processes. Most other e-commerce industries don’t involve themselves much but ship the product directly to the buyer. Mirraw conducts a quality check on goods and items before they’re shipped to the buyer.
When Pedro was founded it 2006, it came with a vision to sell only men’s wears and accessories. Over the years, they have responded positively to fashion trend and changing lifestyle of humans.
Pedro sprang up when most other fashion brands were coming out to reshape their style and strategy of marketing. In the 2000s, a lot of fashion brands were already including accessories and even home furnishings to their list of items, and so did Pedro at that time.
Currently, Pedro is one of the few men’s fashion brand that has gone through different phases of evolution. It has over 100 physical stores around the world with online presence in countries such as the US, Asia Pacific and the middle East.
Guardian is one of the biggest pharmacy chains in Singapore. There are products in the health and baby care sectors available on the platform. Other items sold on Guardian include hair, toiletry, skin and men products.
If you’re looking for a brand that sells the best health and beauty products in Singapore, Watsons is the deal to opt for. This brand houses products from over 100 popular brands in the whole world.
Once in a while, you’ll see mouth-watering deals in Watsons, and that will make you want to buy everything in the store.
With an online store and over 100 physical stores in Singapore, you’re sure to see everything you want to buy in Watsons.
Daiso has been around for a couple of years now. It was established in 1977 by Hirotake Yano. There are over 100,000 goods available in Daiso outlets worldwide. Out of this figure, only about 60% are locally supplied while 40% are imported from oversea countries.
Daiso has over 900 stores in South Korea alone. It also has more than 500 stores in Saudi Arabia, South Korea, United States of America, Oman, Malaysia, Vietnam etc.
Japan Home is home to diverse products and they all come at prices more affordable than other you’ll have it in other stores.
The platform has hundreds of common household materials, foods and storage boxes.
Japan Home has an array of products for all ages and groups; Old men and women, Youth etc.
Isetan was founded in the year 1886. It started out as a small kimono shop in Japan. When it began operation, the company was quick to gain relevance and popularity because of the quality of kimono they produced at that time.
Although, the company was set up in Japan, it has over a thousand outlets in Tokyo and East Asia.
In 1972, the first department store was opened in Singapore. Today, there are over 5 Isetan outlets scattered all over Singapore. The brand is into sales of kitchen appliances, liquor, cosmetics and clothes. They also have a variety of food/snacks.
Poh heng is one of the leading markets for gold dealers in Singapore. Established over 70 years ago, Poh Heng remains a go-to option for those who love to buy and sell gold.
The brand has a logo identity of lion’s head which is a symbol of gold purity.
Poh Heng has received numerous awards from home and abroad, as reward for consistency and quality. One of them is the Top Performing Luxury brand award received in Singapore.
Another thing to note about Poh Heng is that you can always customise your gold to whatever and however you want it to be.
Skjewellery is an household name in the business of jewelleries in Singapore. It’s inarguably the largest retail store that deals in the sales of jewelleries in Singapore, and has branches in Malaysia.
Skjewellery was established in 2003 with the aim of serving the locality of Singapore until it began to expand around 2008 into other regions of South East Asia.
One thing that makes the brand stand out is that most of their diamonds have GIA certification, and that’s enough a reason to convince people to patronise them. GIA certification is a proof of quality and it shows the properties of a diamond.
Talk about a brand that understands the art of Fashion and Lifestyle, that’s Arva. It was established in 2015 as a brand for modern women who loves to be simple and yet be noticeable even in a crowd of many.
Arva is a classy brand and specially for women. So, it’s a brand for your wife, your girlfriend, daughter or mother. They have cool stuffs that are worth the price on their platform. They are also into sales of wears accessories such as bags, shoes and necklaces.
Toys ‘R’ Us is a brand that focuses on sales of toys. It was established by Charles Lazarus in 1948 with their headquarters in New York City, US.
When the brand was at its peak, it was regarded as the best in town. No other brand that dealt in sales of Toys products came close because Toys ‘R’ Us had everything in place to beat their competitors hands down.
As at June 2010, the brand has had over 600 stores nationwide. Out of the 600 international stores, about 140 of them have licence in more than 35 countries.
Wooden toys have become go-to option for quite a number of kids. T-for-toys has crafted out different kinds of toys that are very affordable. Mothers, fathers and even loved ones can now storm the store to pick one or two toys for theirs little ones.
If however you’re too busy to go out to the store and pick a nice toy, there’s an option of logging on to their website, select your preferred toys and get them delivered to you or the kid on your behalf.
Toys are a part of childhood memories for kids. When they’re growing, they need a lot of them. That’s what keeps them busy when their mother is busy in the kitchen or their siblings are out there running errands for their father.
If you’re looking for a place to get affordable yet authentic Toys for your kids, search no more, Toyster is the real deal.
There are over a hundred brands of toys for children at Toyster, and you can simply order them online. They will be delivered to your doorstep once payment is confirmed.
If you’re looking for a reliable car parts dealer in Singapore, Carwerkz is a good option. This brand has been existing for some decades and been supplying car accessories to Singapore and its neighbourhood. The brand also has an online presence that makes it easy for anyone to place an order for a car accessory or the other and get them delivered to their doorstep.
CarWerkz services are not limited to individuals. They also supply car accessories and parts to workshops and garages in Singapore.
Little Red Car is a registered business entity in Singapore. It’s home to quality automobile accessories and parts. There are parts for almost any kind of vehicle on their platform.
Little Red Car has an online marketplace where all orders can be placed and delivered in a twinkle of an eye.
As a retail business, you can get your car accessories, additives and parts on the website. The platform hosts different brands of lubricants, additives, car parts and accessories.
Motoworld was founded in 1999. It was established to provide lasting solution to the menace facing some motorcycle owners, especially in the areas of motorbike accessories.
Some of the products sold at their showrooms are helmets, jackets and bike accessories.
Motoworld also offers upgrading services for motorbikes. They also help repair parts such as the exhaust, brake pads, paddock stands etc
There are two Motoworld showrooms in Singapore, and you can purchase new items/accessories for your bike from the showrooms. Some of which are Gloves, Tyres, helmets and rain gears ( rain suits, rain pants etc ).
They say engines can develop faults at any time, even without prior notice sometimes. However, there should be a reliable workshop and experts to help you with any mechanical fault that may arise when riding your motorbike. That’s where Steadymoto comes in…
Steadymoto is relatively new to the market. The brand was officially launched in 2020 to provide lasting solution to motorbike faults and accessories.
They’re a group of expert mechanical engineers who are trained to detect even the tiniest fault in motorbikes and fix it.
So, if you’re in Singapore, Steadymoto is the place to get motorbike accessories.
Carousell is undoubtedly one of the easiest platforms to buy and sell items. It’s one of the largest start-up marketplace in Singapore, and one of the mission statements of Carousell is to make the service available everywhere. Since it was invented, Carousell has sold over 52 million items.
As a Consumer-to-consumer channel, just like eBay, users are able to put out their products and sell to anyone. You can always have new and old items sold on the platform, and this makes it quite easier for people who want to sell their used items to make such transactions seamlessly.