The loading speed of the web page is a determining factor. In fact, the several elements that constitute the content of the web page are intended to be visible without exhausting the user time; the content of the delayed pages is likely to be dismissed and not discovered, which will have a negative impact on the website popularity.  In order to optimize the loading speed of the website, there are a set of practices which help to achieve the best results. This can be done by engaging a freelance web designer Singapore. These are, indeed, in response to the W3C and the SEO principles.

The factors that impact the loading speed of the website:

There are several factors that impact the loading speed of the website. The included content has the most obvious effects, and the HTTP requests have the most hidden impacts. In fact, the nature and the quality of the content, notably images and media files, and the number of solicited scripts and external functions, solicited via HTTP requests, dramatically impact the time that needs the page to load.

The importance of the loading speed:

The loading speed helps to rate the website compliance. The website has to be made in a way to improve the UX. In other words, the website elements should work together to offer the users a good and comfortable browsing experience. The loading speed will, therefore, increase or decrease the website score and will affect its occurrence on the research pages.

Best practices to optimize the loading speed:

Actually, there are several ways to improve the loading speed of your website. Each method targets a particular parameter; The whole process targets the two previously cited factors.

Optimizing the content:

Optimizing the content is about making the content light and fair versus the bandwidth. In fact, this process requires the creation of files with the best resolution but that occupy a few bytes.


– Dismiss Gif and png,  and use progressive jpeg:  Gifs are sequences of frames, png features transparency.

– Reduce formatting: the use of common font types and the use of simple stylizing (reasonable italic, bold, underline…)

– The use of compressed files: this allows the files to be solicited quickly as they don’t require a large bandwidth.

Optimizing the HTTP requests:

HTTP requests designate the process of soliciting external resources to be included in order to properly display the web page. These are mainly external plugins, external styles files, and external script files.

The optimization process will require the gathering of all the needed scripts of the same type in one big file. This will reduce the requests in one request for each.

Besides, the requests are intended to load necessary resources, then:

– The use of CSS sprites: combining the images in one sprite sheet, then accessing them using the CSS properties which are the background image and the background position.

– Reducing the included material: reducing images and media is an alternative that allows reducing the loading time.

– Optimizing the codes in order to solicit only what the page needs to load properly.


Optimizing the loading speed of the website seems to be more complicated than it appears. The process requires an extended knowledge of several aspects that constitute the web design, the UX and web development. Optimizing the website is, therefore, harder than creating the website.