Last Updated on June 2, 2020 by

SEO stands for Search Engine Optimisation. SEO is a non-paid marketing strategy that helps improve the audience reachability by improving the ranking in search results provided by a search engine. In simple words SEO is a matter of structuring your site in such a way that the search engine prefers over others of the same type. Suppose you are starting a business and you need an online website for it. Chances are there are already many types of other organisations, individuals and freelance web designer singapore offering the same services and rank quite highly. It is obvious that you would want your website to pop up on the first search result page rather than the others, here SEO comes into play, Search results by search engines are based upon keywords used in a webpage. A search engine searches these key words and displays them according to the user’s needs. If your site isn’t SEO optimised it may fall on the 10th or 20th page of the search results where users don’t tend to look 99% of the time thus resulting in lower sales and lower business.

Search engines of the modern web are very smart, but they still need help. The chief Search engines are always improving their technology and accessibility to carry out a more thorough and deep search of the web and return good and effective results to its users. However, there is a limit to how search engines operate. As mentioned before chances are there are already a lot of sites providing the same services as you do or even if they aren’t they may be using the same keywords as yours. In this case by using the right and suitable SEO for your site it can help you attain thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where user visibility and reachability is to a minimal point. This is usually the biggest reason why sometimes some websites may seem to have better traffic as compared to their services and a better website having better services and features may be way down.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

SEO has some basic points. It is not same for every webpage. Every web page needs to be optimized according to its needs, this depends on what category the site belongs to. SEO can be learnt effectively by using the internet. Free courses on YouTube are available for people to easily understand SEO. A minor knowledge in the field can make a great difference.

It should be kept in mind that all techniques like SEO or PPC are merely marketing strategies. They will only give exposure to your site. Might even increase traffic slightly but they don’t promise successful sales and business. That depends on what you are selling. If your content isn’t good enough no SEO or PPC can save you. If its good and unique then chances are that you might not need SEO or email marketing etc.