Last Updated on March 31, 2018 by

Web design is the process that leads to the conception of a digital portal that works properly; this intends compliance with SEO principles. In fact, designers are called to consider several aspects in order to provide users with the best browsing experience. Besides the content and the layout, creating an easy to browse platform is one way of increasing the website popularity and usability.  One important factor is the electronic address of the website or as referred to by URL. Actually, it is a factor that needs to be given a high attention in order to obtain the better results.

Defining URL

URL as Uniform Resource Locator is a line that indicates a path to a particular file in a particular directory. The use of the term appeared with the Internet technology which allows people connecting their computers to distant servers. Typically, an URL is built as


where HTTP refers to the  treatment protocol to generate the visible content, www refers to the World Wide Web organism (3WC) and extension is to define to country and or the activity/statue of the targeted resources (.com = commercial; .org = organization; .uk = United Kingdom; .ca = Canada; etc). The something put between the two factors is the domain name or the website name that have picked for your freelance web designer singapore.

Working with URLs

URLs are important factors since they specify paths for the resources you want to display for users. They need to be clear, understandable and easily accessed by the URL handlers. Of course, URLs can include others information than the path; in fact, they can include several parameters notably values collected using forms such


http//:www.something.extension/somethingelse?var=value; var refers to variable name and value refers to the passed value from the origin page to the target page.


URLs and site mapping:

URLs are the basic factor for creating website hierarchy or sitemap. In fact, building the sitemap shows your proficiency and your mastery of your content. In addition, users can access their preferred content directly without going through long paths. The sitemap is built upon valid URLs.

Vanity URLs and their SEO impacts:

Vanity URLs are defined as a custom domain name for a particular page. It means that instead of giving the default path of the actual page location, vanity URL is choosing another specification for the URL. Example, if the website includes a store, the page of the store would have the following path (URL)




It is important to keep the website nomination in the URL to remind that it is about the same website.

Vanity URLs is a very useful SEO tip that tends to distinguish a particular page, usually the page where important products (store) are included. This tip increases click through because users can easily remember vanity URLs and therefore access them frequently.



It is clear that every single element of the website has its impacts on the website visibility. URLs are not simple paths to content locations; they are a critical factor that can impact SEO ranking and website usability. Also, achieving the best results from the website starts with the memorable name you give to your domain. As it is unique, it should be unique and original; efficient and useful.