Last Updated on April 1, 2018 by

Web design has to consider a very important factor that, if failed, can dramatically decrease the driven traffic to websites; the web site speed or exactly the loading time of website pages. In fact, the web site has to satisfy the users’ expectations: many information in few seconds. The loading time is the factor that plays against or along the web site popularity and loyalty. It takes the web designer to be aware of the human behaviour and users’ psychology; as well as the time constraints and the scheduling preferences.


Loading time impacts:

Loading time has a dramatic impact on the website popularity. Statistically, people expect pages to load within two or three seconds; that delay exceeded, the website begins losing visitors, hits and efficiency at all aspects (it is said that a 1 second delay costs 7% in sale and about 52% in loyalty)


Loading time factors:

Loading time is the time that a particular web page takes to load and display properly. Somehow, it may be extended to the time that take some particular plugs-in to function efficiently; the example of video clips is the most notable, especially when the file is supplied in inadequate compression format.

Therefore, loading time responds to several factor that are included in the web page starting by the codes and extended to the integrated materials and content. The loading time factors can be summarized as follow:

1-Code accuracy: The code accuracy means the adequate coding in order to obtain the desired looks; updated codes and tags are critical for the proper functioning of the website. In the other hand, codes need to be condensed and not dispersed; the use of import tags is recommended in order to reduce file size and the lines of code.

2-Scripts and style sheets: These are intended to perform particular behaviors and interact with users; also they are basic for the ergonomics. Overloading the code with scripts and style sheets induce the page to load slowly. This can also induce the loading time to go up when they do not consider the compatibility with browsers.

3-Visual materials: Graphics and video clips, as well as animations can be burden for the website; pages with not optimized visual content takes longer to load and cause, in most cases, the browser to generate error messages.


Loading time resolution:

In order to speed the loading time of the website, a freelance web designer singapore should be aware of the latest trends in web design notably updated styles codes, html codes and the compatibility issues. Putting optimized scripts and style sheets in separate files then link to the page is an option; certainly, the web designer has to include a compatibility checker in order to ensure the performance of the scripts and the styles.

Properly loading the web page with visual content and consider the lowest Internet speed while picking the materials. It is to ensure that all audience will have access to the content at acceptable time. Also, use specification regarding size and position of the materials; this ensures that browsers manage to display without extra calculations.